At Bio Motion, anything is possible
Every industry has limitations that are, unfortunately, often passed to the consumer.
With decades of experience in the worlds of orthopedic footwear and pedorthics, the larger footwear industry, and the retail business, we decided to create a different model to overcome the limitations that are passed to footwear consumers every step of the way.
By removing these limitations and providing better outcomes, we hope to both improve the footwear industry model and give our customers better lives.

Why Choose Us
We don't push just one or two brands and don't believe in flavor-of-the-month tech gimmicks.
No one footwear brand makes the right shoe for everyone. We have our preferences, but, unlike traditional footwear retailers, we don’t let the designs or flavor of the month new technology from one brand cloud our thinking. Ultimately, we want to get you in the right shoe for your specific body, even if that means recommending something that we don’t sell. And our advanced gait analysis allows us to do before/after tests on multiple pairs of shoes to provide evidence for how your body is reacting to one shoe design versus another.
Advanced gait and foot analysis
The body is a system, with each part interconnected with countless other parts. We seek to move beyond the traditional one-step quick scan of the foot by offering a comprehensive three-scan foot analysis and gait analyses that yield mountains of data about how each part of your body interacts with others while in motion.
Custom Orthotics
We offer a wide selection of custom orthotics made right here in our own lab. Many providers of custom orthotics offer just one or two types and send them to a distant lab to be produced by people who have never seen your feet. From athletic to diabetic to motion-control, we use a variety of materials and designs to create the proper custom orthotic for your specific needs and body right in our on-site lab in Atlanta.
Shoe Customizations
Whether you need a lift for a leg-length discrepancy, a modification for fitting a brace, or a specialized fit for a club foot, we offer many hard-to-find shoe customizations as well as a line of semi-custom footwear that can be tailor made to your specific foot.
Our Expert Team
With over 60 years of combined experience in the worlds of pedorthics, retail footwear, shoe fitting, custom orthotics, and bracing, you can trust Bio Motion to help you find an optimal, long-lasting solution for your pain or performance.
Rick Martinez
Owner/Founder
Rick has been successfully operating our parent company, Foot Dynamics (link) in Marietta, GA, since 1997. He is an ABC Board Certified Pedorthist and holds a master’s degree in Orthopedic Shoe Making from Frankfurt, Germany.

Brian Roberson
Operations Manager
I have spent 11 years in retail management, including 6 years specifically in the
footwear sector. Throughout this time, I have gained experience with various types of
footwear, including running, walking, casual, and fashion brands. Additionally, I have
worked with over-the-counter insoles and heel wedges. My personal experiences with
foot problems have given me valuable insight into customer needs and how to
effectively assist individuals with diverse foot-related concerns.
For the last six years, I have served as a youth soccer coach for children aged 5 to 7. I
am an enthusiastic supporter of college sports, particularly the Tarheels in basketball
and the Seminoles in football. I enjoy engaging with others and take pleasure in meeting
new individuals.